Summary:
Designing your first website can be a daunting and time-consuming task. There are hundreds, if not thousands, of design aspects to consider, not including the actual backend development of your site. If you are redesigning an old site or building a new one, there are several helpful [http://www.bestrank.com/services/web-development web design] guidelines you can follow to ease the process and significantly improve the final product.
'''1. Simplicity''' – The overall goal should be to keep your website as simple as possible. With over a million options to choose from in site design, some companies will fill their pages and design with unnecessary images, videos, and more. Stick to the bare minimum that will still be able to get the job done.
'''2. Layout''' – The most basic decision you will have to make is probably one of the most difficult. Create a layout that is simple and easy on the user's eyes. The layout should also help target the user's eyes to where you want them looking on the page. If you clutter the page by using four vertical blocks, the user won't know what is important to look at and will leave your page without converting. Make one section attract the most attention.
'''3. Brand image''' – If you have a trendy and stylish brand, you will want your web design to match that brand image with a unique and artsy design. A more serious brand will want to stick to a design focused on usability and simplicity, leaving the over-the-top color splashes for other companies to use.
'''4. Content''' – You may have heard the phrase "content is king" and that is because it is important in helping users find your site on the search engines and keeping them engaged once they arrive. Load your site with strong, fresh, and [http://howto.wired.com/wiki/Generate_Web_Traffic unique content to attract visitors], keep them coming back, and improve your search engine rankings.
'''5. Text on page''' – Similar to simplicity, it is important to keep the amount of text on your pages to a minimum. Users will quickly scan the page for text that sticks out, but they won't read more than 28% of what is there. It is very important to limit the text on your home page, but once you get deeper into the site onto content pages you can add more text specific to that pages subject.
'''6. Conversions''' – If your business is selling a product or service, that should be the most important aspect of the web design project. You need to have a call-to-action (something that asks the user to purchase your product, or request a quote for services) in a prominent place on every page of the website, preferably in the exact same place on each page. All of those other web design ideas are secondary to incorporating an effective call-to-action into the web design.
'''7. Graphics''' – Although web speeds have dramatically advanced over the years, it is still important to design your site with page load times in mind. Many people are using slower mobile devices these days and you don't want them to leave your site because it is trying to load too many graphics. When in doubt, refer to tip number one and keep it simple.
'''1. Simplicity''' – The overall goal should be to keep your website as simple as possible. With over a million options to choose from in site design, some companies will fill their pages and design with unnecessary images, videos, and more. Stick to the bare minimum that will still be able to get the job done.
'''2. Layout''' – The most basic decision you will have to make is probably one of the most difficult. Create a layout that is simple and easy on the user's eyes. The layout should also help target the user's eyes to where you want them looking on the page. If you clutter the page by using four vertical blocks, the user won't know what is important to look at and will leave your page without converting. Make one section attract the most attention.
'''3. Brand image''' – If you have a trendy and stylish brand, you will want your web design to match that brand image with a unique and artsy design. A more serious brand will want to stick to a design focused on usability and simplicity, leaving the over-the-top color splashes for other companies to use.
'''4. Content''' – You may have heard the phrase "content is king" and that is because it is important in helping users find your site on the search engines and keeping them engaged once they arrive. Load your site with strong, fresh, and [http://howto.wired.com/wiki/Generate_Web_Traffic unique content to attract visitors], keep them coming back, and improve your search engine rankings.
'''5. Text on page''' – Similar to simplicity, it is important to keep the amount of text on your pages to a minimum. Users will quickly scan the page for text that sticks out, but they won't read more than 28% of what is there. It is very important to limit the text on your home page, but once you get deeper into the site onto content pages you can add more text specific to that pages subject.
'''6. Conversions''' – If your business is selling a product or service, that should be the most important aspect of the web design project. You need to have a call-to-action (something that asks the user to purchase your product, or request a quote for services) in a prominent place on every page of the website, preferably in the exact same place on each page. All of those other web design ideas are secondary to incorporating an effective call-to-action into the web design.
'''7. Graphics''' – Although web speeds have dramatically advanced over the years, it is still important to design your site with page load times in mind. Many people are using slower mobile devices these days and you don't want them to leave your site because it is trying to load too many graphics. When in doubt, refer to tip number one and keep it simple.
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